Campaigns are one of the key elements of the A2P 10DLC registration process and each phone number used for messaging must be linked to a campaign/use case.

Please see the list below for the standardized use cases adopted by The Campaign Registry (TCR). You can ensure delivery of your messages by subdividing your company’s messaging into separate use cases, which identify the purpose and type of messages you expect to send from each phone number or set of phone numbers.

Note: When registering for A2P 10DLC (use our form here), please be prepared to provide a campaign description and a minimum of two sample messages per campaign.

Low Volume Mixed Campaign:

This option is best for brands that have multiple use cases and have very low messaging throughput. Examples include demo accounts and small businesses (e.g. single dental office, donut shop, etc)

Standard use cases:

  • Mixed / Marketing Use Cases:

    • Mixed: Any messaging campaign containing 2 to 5 standard use cases.

    • Marketing: Any communication that includes marketing and/or promotional content.

  • Declared Use Cases:

    • 2FA: Any authentication, verification, or one-time passcode.

    • Account Notifications: Standard notifications for account holders relating to, and being about, an account.

    • Customer Care: All customer care interaction, including but not limited to account management and customer support.

    • Delivery Notifications: Notifications about the status of the delivery of a product or service.

    • Fraud Alert Messaging: Notifications regarding potential fraudulent activity on a user's account.

    • Higher Education: Messaging created on behalf of Colleges or Universities, including School Districts and education institutions.

    • Polling and Voting: The sending of surveys and polling/voting campaigns for nonpolitical arenas.

    • Public Service Announcement: Informational messaging to raise an audience's awareness about important issues.

    • Security Alert: A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.

To learn more about A2P 10DLC campaign registration, including fees by campaign type, please visit this knowledge base article.

Special use cases:

Special Use Cases are campaigns that may qualify for increased messaging throughput and/or special carrier fees (compared to standard use cases). Special use cases are: Charity, Emergency, Political, or Sweepstakes. They are sensitive or critical in nature and require additional approval processes.

We do not expect any Aircall customers to require special use cases. Please contact our support team if you believe this applies to your organization.

How many numbers can I link to a campaign?

You can link up to 50 phone numbers to one campaign. If you are using more than 50 phone numbers for messaging you will need to create additional campaigns.

What is the Trust Score?

The Trust Score is a score assigned when your Brand is registered with The Campaign Registry. Trust Scores are grouped into several levels, from lowest to highest. Your Trust Score, combined with the type of your campaign, will determine your message throughput.

An additional "secondary vetting" option is available ($40) if you are not satisfied with the result of the verification by The Campaign Registry.

Your maximum Trust Score without the additional vetting option will be 49 (or 4 MPS per the tables below).

Trust Score and Rate Limits/Throughput

Message sending throughput for SMS is measured in message segments per second (MPS).

STARTER Message Throughput:

Total SMS MPS toward major US networks*

AT&T SMS MPS

T-Mobile SMS MPS

Verizon SMS MPS

2.25

0.25

1

1

Your messages toward all minor US carriers (small independent carriers comprising less than 5% of the overall mobile market share) will be 1 MPS.

STANDARD “Low Volume Mixed” Use Case Message Throughput:

Trust Score

Total SMS MPS toward major US networks*

AT&T SMS MPS

T-Mobile SMS MPS

Verizon SMS MPS

0 - 100

3.75

1.25

1.25

1.25

Your messages toward all minor US carriers (small independent carriers comprising less than 5% of the overall mobile market share) will be based on the MPS rate you receive toward each major network, with a maximum of 10 MPS.

STANDARD → Mixed / Marketing Use Cases Message Throughput:

Trust Score

Total SMS MPS toward major US networks*

AT&T SMS MPS

T-Mobile SMS MPS

Verizon SMS MPS

75 - 100

225

75

75

75

50 - 74

120

40

40

40

25 - 49

(max MPS without additional vetting option)

12

4

4

4

1 - 24

3.75

1.25

1.25

1.25

Your messages toward all minor US carriers (small independent carriers comprising less than 5% of the overall mobile market share) will be based on the MPS rate you receive toward each major network, with a maximum of 10 MPS.

STANDARD → Declared Use Cases Message Throughput:

Trust Score

Total SMS MPS toward major US networks*

AT&T SMS MPS

T-Mobile SMS MPS

Verizon SMS MPS

75 - 100

225

75

75

75

50 - 74

120

40

40

40

16 - 49

(max MPS without additional vetting option)

12

4

4

4

Your messages toward all minor US carriers (small independent carriers comprising less than 5% of the overall mobile market share) will be based on the MPS rate you receive toward each major network, with a maximum of 30 MPS.


Still in need of assistance? Please feel free to reach out to the Support Team and we’ll be happy to assist!

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